UnderRated U.I.
UnderRated U.I.
UnderRated U.I.
UnderRated U.I.
UnderRated U.I.
UnderRated U.I.
UnderRated U.I.
UnderRated U.I.

UnderRated U.I.

UI and branding proposal for a mobile social web application that allows young and urban audience know and get informed about indie/underground culture events, book them using different criteria

Integral design project, starting from the objectives and functionalities definition, going through the following stages:

- Target audience definition.

- Usage context identification and technical, spacial and temporal conditions analysis.

- Content lists and navigation maps.

- Wireframes and mock-ups development.

- Testing

- Branding development. To design the graphic identity and the UI of the application a symbolic universe has been defined on regards to its user experience, starting from brainstormings and using visual and iconic related to the underground and alternative culture.

- Design of icons, textures, icons and other graphic elements.

- Interactive prototype development.

 

Project developed together with Sebastián Holgado at the Multimedia Design career at Facultad de Bellas Artes (Universidad Nacional de La Plata).

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