UI and branding proposal for a mobile social web application that allows young and urban audience know and get informed about indie/underground culture events, book them using different criteria
Integral design project, starting from the objectives and functionalities definition, going through the following stages:
- Target audience definition.
- Usage context identification and technical, spacial and temporal conditions analysis.
- Content lists and navigation maps.
- Wireframes and mock-ups development.
- Branding development. To design the graphic identity and the UI of the application a symbolic universe has been defined on regards to its user experience, starting from brainstormings and using visual and iconic related to the underground and alternative culture.
- Design of icons, textures, icons and other graphic elements.
- Interactive prototype development.
Project developed together with Sebastián Holgado at the Multimedia Design career at Facultad de Bellas Artes (Universidad Nacional de La Plata).